Guangzhou · updated quarterly
Insights
Plain-English guides for overseas brands entering China. No range-quoting, no vague timelines — specific numbers, specific dates, and the reasons applications actually fail.
Start here
If you are evaluating China for the first time, these two answer the questions that decide everything else.
Do You Need a Chinese Company to Sell on Xiaohongshu?
Usually no — and the three things people wrongly think require one. Getting this order wrong costs brands three months and a few thousand dollars.
Guangzhou · EventsCanton Fair for Brands, Not Buyers
The 140th session runs 15 October to 4 November 2026. Over 314,000 overseas buyers came last time. If you sell to Chinese consumers rather than sourcing from Chinese factories, here is what you can actually get done on the ground.
Xiaohongshu
The platform that decides whether your Tmall store gets traffic at all.
Company, WeChat, and work permits
The local-side questions. These are where overseas brands lose the most time.
China Work Permit: Why You Cannot Get One Without a Company
There is no individual path. Here is the sequence that works, and what the shortcuts actually cost you.
WeChatWhat a "Rented" WeChat Account Actually Costs You
Cheaper up front, much more later. Three ways a rented account fails, and what a compliant setup costs instead.
CompanyGuangzhou Company Setup for Foreign Founders: Real Costs and Timeline
Five cost buckets, and why your timeline is decided by your home-country paperwork rather than by Guangzhou authorities.